Brewster and Horn see untapped potential for optimizing productivity and life experiences. If you could learn which foods, people, activities, sleep patterns, driving routes and television shows left you the most content, think of how much better your life would be.
Fellow Californian and Twitterer “Adora” might agree. The self-described “web 2.0 voyeur” got onboard a couple of months ago and says, “I try to update with items of interest to everyone following me. Neat geeky things I do through my job and website, the wacky things that I catch myself doing . . . I recently cut my thumb in half with a butter knife (don’t ask) and after I pulled the knife out my first thought was ‘Oh man, I know I’m bleeding everywhere, but I just have to Twitter this.'”